Where the best in skincare meets haircare.

At Formē (pronounced For Me), we believe that healthy hair starts with a healthy scalp—and that means treating the scalp like skin. Because it is.

Formē is a science-driven scalp care brand built on one simple truth: when the scalp barrier is strong, balanced, and well-nourished, hair has the best chance to grow healthier, fuller, and stronger. Our approach blends the best in effective skincare ingredients with natural oils to rebuild and maintain the scalp's protective barrier—without compromise.

Our product ranges focus on the basics of a good skincare routine;

• Exfoliation to help remove dead skin cells from the scalp as well as to keep pores open
• Barrier repair and support to ensure the scalp remains healthy and well nourished
• Hydration and moisture which are essential for scalp and hair health

We formulate with intention—no harsh surfactants, no unnecessary fillers, no shortcuts. Every ingredient has a purpose, every product is backed by research, and every routine is designed to put your scalp first.

Whether you're struggling with dryness, flaking, inflammation, or simply want to give your hair a healthier foundation, Formē meets you at the root cause.

Formē is a product of Beauty on TApp and is the first brand in the Beauty on TApp portfolio dedicated to scalp and hair health. The range can be shopped on the Beauty on TApp website and all Beauty on TApp stores.